What does SEO stand for?
SEO stands for “Search Engine Optimization” is: a set of processes aimed at improving a website’s visibility in search engines, such as Google, Microsoft Bing, and many more.
According to SEMRush, “SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.”
The Goal of SEO is to increase organic site traffic by serving the right customers, the prospects most likely to convert and increase revenue.
SEO vs PPC
SEO Results and PPC results are the two major components of SERPS (Search Engine Results Pages)
The main difference between the two is: PPC results are sponsored (paid), while SEO results are organic (unpaid).
Types of SEO
There are three major types of SEO: On-Page SEO, Off-Page SEO and Technical SEO
On-Page SEO
On-Page SEO is the practice of optimizing the content web pages for both search engines and the users. This means that we optimize the content that our target audience will see (the actual side content) as well as what the search engine bots will see (the code).
Keep in mind: this type of SEO is 100% in our control!
Top Focus points: Title Tags, Meta Description, Headings (H1-H6), unique and helpful content, internal linking structure, etc.
Off-Page SEO
Off-Page SEO consists of all the actions taken outside of our own website in an attempt to improve the site’s search rankings.
Link Building (the process of acquiring backlinks to our website) is the activity most associated with Off-Page, making Backlinks the biggest off-page SEO ranking factor.
Keep in mind: this type of SEO is OUT of our control!
Top focus points: link building, social media, guest posting, PR, Brand Mentions, etc.
Technical SEO
Technical SEO consists of the actions taken to ensure that the website meets the technical requirements of modern search engines to improve organic rankings – this also includes activities meant to improve user experience.
In other words: technical SEO covers how well out content can be crawled and indexed by search engines.
- Crawling = discovery of pages and links that lead to more pages
- Indexing = storing, analyzing, and organizing the content and connections between pages
Based on the information stored by the Search engines, user is being served the most relevant content based on their search query.
Top focus points: XML Sitemaps, site structure, canonical tags, redirects, etc
Additional SEO resources beginners
Working in SEO can be challenging at times due to its everchanging nature. For this, need to constantly stay up to date on multiple areas, both outside and within the SEO field.
However, understanding the basis can build a strong foundation to start building on in a sustainable manner.
The information below is just a glimpse of what SEO is, as well as its main types: On-Page SEO, Off-Page SEO and Technical SEO.
For a better understanding, be sure to check out: Search Engine Journal, Search Engine Lanf, SEMRush Blog and Ahrefs Blog.
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The advice on influencer outreach was extremely useful.
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