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SEO stands for Search Engine Optimization. It refers to a set of processes aimed at improving a website’s visibility in search engines, such as Google.
The goal is to get more organic traffic and fulfilling users’ search needs by creating relevant, high-quality content while providing the best possible user experience.
Yes, you can teach yourself SEO! But first, you need to find out what works best for you: courses, online publications, case studies, conference and events, etc. There are many free and paid resources available, including the content I post here.
Absolutely! Investing in SEO can significantly boost your website’s organic traffic and visibility, and ultimately, increase revenue. But keep in mind that it is a long-term strategy, so result will be seen over time.
SEO itself is classified as organic (unpaid) but implementing effective SEO strategies may require investment in resources such as tools and input from professionals.