About me | Organic Search Specialist
Hi, I’m Laura!
I am an SEO Specialist, serving businesses to grow their organic search presence and maximize their profits.
I started my journey as an digital marketing consultant working for Google’s Digital Garage (now Grow with Google), helping small business owners boost their online presence. In the last +6 years, I’ve specialized in organic search (SEO and ASO) supporting organic business growth via complex organic strategies focusing on on-page, off-Page, and technical SEO.
My Success Story in Digital Marketing
As an organic search specialist, I am dedicated growing organic presence and maximizing profits via complex SEO Strategies.
I’ve started my Digital marketing journey almost 7 years ago, working as a Digital Marketing Consultant for Google’s Digital Garage (currently Grow with Google). Here, I’ve held 121 consultations and group workshops on the importance of digital marketing in business, engaging with over 100 entrepreneurs and empowering them with practical digital insights into the digital world.
Having gained more insights into Google Search, I quickly realized that SEO was the area I wanted to explore more. This way, I’ve started my journey in ASO (App Store Optimization), moving quickly into SEO (Search Engine Optimization).
In the last +6 years, I’ve worked for market leading brands, focusing on On-Page Optimization, Off-Page Optimization and Technical SEO. After many successful projects, I’ve gained experience in: conducting SEO Site Audits, developing and executing complex SEO Strategies that boost acquisition, conversion, and engagement and monitoring performance using top industry SEO tools.
How I Work
My Process
01. Discovery call
Get to know the client: understand current business needs and expectations. Then, suggest the ideal route moving forward.
02. Site Audit
Execute an initial site audit in alignment with your business needs and expectations
03. Action Plan
Draft action plan to support your current needs, business goals and desired outcomes.
04. Monitor Results
Create a detailed action plan that supports the Strategic actions agreed with the client
Not sure weather SEO is an viable option for you?
Education and Certification
Academic Education
2 Bachelor’s Degrees: BA in Advertising and BA in Marketing
Master’s Degree in Marketing Strategy
Advanced English Certificate: C1 Level IELTS Academic | C1 Level Cambridge Certificate in Advanced English (CAE)
Advanced Spanish Certificate: C1 Level | DELE (Diplomas de Español como Lengua Extranjera)
Professional Certificates
SEO Manager Certificate by Blue Array
Google Analytics Certification by Google
Generative AI Learning Path (Google Cloud Skills Boost)
Project Management Basics by Project Management Institute
ASO Certification by AppTweak
Take the first step towards improving your digital marketing knowledge
Are you ready to take your digital marketing knowledge to the next level but feeling stuck and unsure where to start?
Check out my free SEO tips & Guides!
How I can help boost your organic search knowledge
My areas of expertise is digital marketing, with a heavy focus on organic search: Search Engine Optimization (SEO) and App Store Optimization (ASO).
Read more on my Blog!
Do you want to improve your SEO Knowledge?
I publish easy-to-digest SEO tips and beginner guides for business owners and marketing experts.
